Executive summary essentials !
This is the first and possibly the ONLY OPPORTUNITY to impress an investor. You have to make it work !!! I am an investor and have been working with investors and trust me this filtering takes around 60 seconds at the max. Ideally an Executive Summary should be delivered including the following points.
- The business opportunity that the project identifies.
- Products and/or services offered.
- Target audience, explaining its characteristics and needs.
- Market size, growth projection and market share objective.
- Competitive scenario. Existing competitors.
- Business model, how are income and profits going to be obtained, projections of expected users.
- Actual developing stage of the project. Implantation plan and strategies.
- Management team description, detailing education, previous experience and current dedication.
- Financial projections.
- Investment requirements. Sources of investment you have had up to now.
